Visual Design
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Product Design
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Branding
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Design Systems
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CSS Architecture
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Creative Direction
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HTML
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JavaScript
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Modular Typography
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Prototyping
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Brand Strategy
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Visual Design
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Product Design
·
Branding
·
Design Systems
·
CSS Architecture
·
Creative Direction
·
HTML
·
JavaScript
·
Modular Typography
·
Prototyping
·
Brand Strategy
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[ FROES · DESIGN ] is my creative space where precision meets passion. I’m Froes ⸺ designer with 8+ years of crafting seamless user experiences, from concept to execution.
Former Design Lead at Avenue Code and Head of Design Systems at Postclick. Now, Founding Product Designer at Perspective.
01
Designing Perspective
2022 – 2024
02
Alta Vista Wealth
2024
03
Block Design System
2020 – 2022
04
Rebranding Avenue Code
2019
About
Hi! I’m a seasoned designer with a passion for crafting captivating user experiences. My expertise spans Branding, Product & Visual Design, with a strong focus on building and scaling Identity and Design Systems.
I’m deeply influenced by the precision and simplicity of Swiss Design, where mathematical precision guides the sizing of text and space, resulting in polished and intuitive interfaces. I thrive on building and scaling Identity and Design Systems, bringing a systematic and detail-oriented methodology to every challenge.
I have worked closely with cross-functional teams within Marketing and Engineering, where my background in Computer Engineering helps me ensure the feasibility and seamless hand-off of concepts.
Currently based in São Paulo, Brazil, I am open to relocation and eager to explore how branding and creative direction concepts can shape design work.